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X Vol. 7 No. 04 Book Reviews

By Rolf Crocker

I have three words for you – Audible-Dot-Com.  This is a wonderful way to get some of the best books on business and management (fiction and self-help too!).  You can listen on your computer, load to an MP3 player or burn to disk.  Make use of your travel time – invest in yourself! 

This month, I submit for your consideration two offerings – one audible, one hardback.

Re-Imagine (© 2003, New Millennium Audio) by Tom Peters.  Whatever you do, DO NOT GET THIS BOOK…if you like complacency, irrelevance, ‘in-the-box’ thinking and/or ignorance.  Do get this book if you are angry, frustrated, know you’re of greater value and are passionate to make a difference.  Again, Peters is forecasting the future – your future as CEO of “You, Inc.”, the marketing of “Brand U”.  White Collar outsourcing?  Get used to it – it’s already here!  A “job-for-life”?  How about the CEO of You, Inc.,  gigging from job to job with passion and song?  Peters is “Re-Imagining” the entire school of thought on business.  Two excellent chapters on women in business are included.  If “In Search of Excellence” or “Thriving On Chaos” meant anything to you, get this book and prepare to be ‘tore up from the floor up’!

Servant Leadership – A Journey into the Nature of Legitimate Power & Greatness (©1977, 1991, 2002 Paulist Press) by Robert K. Greenleaf.  The late 1960’s and early 1970’s were a time of much turmoil on college and university campuses.  The first chapter, “The Servant As Leader” was issued as an essay in 1969, “…out of concern for the pervasive student attitudes which then, and now, although the manifestations are different, seemed devoid of hope.”  Greenleaf spend his first career at AT&T, retiring as director of management research in 1964.  He than began a second career as a consultant to businesses, universities, and private foundations.  The volume and body of thought expressed in this work on the nature of true leadership, why it is missing and suggestions for restoring true leadership.  This is truly a foundational work.

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